Free Online Traffic Tips for Your Offline Business
Internet marketers have tons of skill and know how to make use of both online and offline tools to build traffic for your website to promote your offline business. However, sometimes finding the free online traffic isn’t all that easy to find if you are new to the task of building targeted traffic. Let’s have a look at what you can do.
1. Free Search Engine Submission – Most of the search engines off an easy to fill out form that allows you to submit your website to the search engine to be included. There’s no need to pay for this service even though there are plenty of companies that offer such a service.
2. Free Meta Tag Generator – You can get help understanding what met tags are and how to use them. Then you can get some help building meta tags. That includes spell checking.
3. Free Link Checker – Broken links can be a real problem. There are a number of these slick little tools that will find any broken links on your website for you and then you can fix them.
4. Free Link Popularity Checkers – These tools will help you to find out how popular your links are in the search engines. This can be a useful tool when you are working on your search engine optimization.
5. Free SEO Tutorials – If you want to understand SEO better seek out one or more of the many free SEO tutorials that are available online. These can be very helpful in teaching you how to make the most out of your SEO work. For many new people, this can be a real challenge and so the more you understand the better you will be at it.
6. Free Keyword Density – Your keyword density is important. You don’t want to get caught keyword spamming and so this handy tool can help you to ensure you are in the ‘pocket’ for keyword density. Take advantage of it.
7. Free Robots.txt Generator – These tools will quickly create your robots.txt for you and all you need to do is upload it with your website.
All of these tools can help you to do a better job in bringing targeted traffic to your website. There are plenty of others that you can take advantage of so don’t be afraid to search around online and just see what you can find.
How to Bring More Traffic to Your Offline Business Online
One of the most common questions asked by business owners of offline businesses is how to bring more traffic to their website, and not just any traffic but targeted traffic. Let’s look at 3 ways to do just that.
#1 Guest Posts
This has become one of the fastest ways to find a larger audience, while you build authority with your potential customers. Many marketers rely on this method. It will help you to gain SEO benefits too. But you need to be smart about it – no spamming. This is a great way to offer high quality content and what you’ll get is thousands of readers following you rather than just dozens. You can really benefit from guest posting if you use them wisely.
#2 The How-To Video
What is it your customers would like to get from you? Do they get tattoos? Are they photographers? Do they want to know how to dye their hair blue? Whatever your business targets, you can make a ‘how-to’ video to help your customers.
These have become increasingly popular with all age groups. You don’t need any expensive equipment. Almost every smart phone has a video camera or you can use the camera on your computer. Then upload to YouTube and share on website.
Keep in mind that the more competitive the topic the better your video is going to have to be.
#3 A Q&A Session
You can use Q&A sessions to engage your audience and build rapport and trust with your audience who are either existing customers or potential customers. To do your Q&A session you can use a telesiminar, webinar or any other tool you find you are comfortable with. Just make sure that it is easy for your fans to follow and learn, which will peak their interest and ultimately sell your product(s)/service(s).
Bringing traffic to your website is important, but more importantly, you want that traffic to be targeted. For example, you sell Widgets A&B but you are promoting Widgets D&E so the traffic that comes to your site is looking for something that your offline business doesn’t even sell. This technique is annoying and frustrating for consumers. Don’t use it! Spend your efforts brining to your website traffic that is looking for what it is you have to offer. Remember the more services and perks you offer your potential customer the more likely you are to bring the traffic you want to your website.
How to Use SEO to Promote Your Offline Business
In today’s world, it’s common for potential customers to use the internet to find a business, whether it’s a brick and mortar business or an online business. So most of us know just how important it is for our website to be found online. What many don’t know is just how many similar sites they are competing for and why it is so important to rank well in the search engines.
How often do you use the internet to search for a business or a topic? Once you put your search in and the search engine returns results how many pages do you bother to go through before you try a different search. If you answered 3 or 4, you’d be being generous. On average, most surfers look at the first couple of pages. What that means is if your business does not place well in the search engines, there’s a good chance that searchers will not find you.
So how does one get their business to place well in the search engine? You do this through search engine optimization or more commonly referred to as SEO. By search engine optimizing your site, you will target traffic to your website and help your site to place better in the search engines.
SEO is about a few things:
* Visitor Satisfaction
You’ll start by determining your relevant keywords or keyword phrases. You’ll use these to help you rank better for those keywords in the search engines. However, that doesn’t mean you will keyword spam. So be real, use your keyword(s) in your content and help the search engines to help you. Don’t modify your rank by spamming your keyword(s) because Google will penalize you, even ban you. Instead, earn Google respect by doing it right and you’ll be rewarded by Google.
Building a link exchange with other relevant sites also helps to bring targeted traffic to your site. You can also work to get yourself placed in directories or other reputable sources of one-way links will help to place you better in the search engines. Do not make the mistake of getting involved with sites that sell one-way links, as you’ll find yourself penalized by the search engines.
Relevance is always important because the more relevant your site is to what you do and the more relevant the connections in your reach the more the search engines will notice and reward you with better placement.
In addition, visitor satisfaction can play a role, because happy customers spread the word and share their experience with others and that can help you to do better in the search engines.
Now that you have a better understanding of SEO, make sure to put it to work for you.
Is Getting Visitors to Your Offline Business Easy?
There can be some confusion when it comes to promoting offline businesses online. Many business owners even miss the value of getting traffic online to your website, not realizing that this traffic can then be turned into foot traffic into their store.
The best way to do this is to start with a well designed website. Of course, it takes more than a nice looking website to get targeted traffic to your site, but that’s a good place to start. You might be attempting to create your own website or perhaps you are going to give it to the professionals – whatever you do always remember that your quality of content is critical to not only bringing traffic to your website but having them return.
Of course, that’s just the beginning. You’ll want to decide on a handful of very important keywords or keyword phrases that describe what your offline business sells or does. You will then need to make sure that you place these throughout your content. Do it strategically where you content still makes sense. You should never keyword spam, which is a common mistake, because you could get yourself banned from the search engines.
You should think about using tools like ‘how to’ videos, where you teach others how to do something. It’s great if these can revolve around what you sell. Let’s say you are a paint store. You could do a number of video on different techniques for painting, which will draw targeted traffic and then the goal is to bring them into your store where they would then buy paint.
Take some time to think about what it is you want from your website. Will customers be able to order products and services online as well as come into your offline business. Do you want to be providing your customers with helpful tips, perhaps Q&A sessions, do you want to provide pricing? Whatever it is you would like your website to focus on then make sure that is included in your content.
Bringing targeted traffic to your website is much different than just brining traffic. You want to make sure your visitors are targeted because ultimately you want them to come into your store and buy from you. There are many tools that can help you achieve this, but if you don’t have the time or the knowledge to do it correctly, it’s always a good idea to hire a professional so that you get the results you want.